About Us

Here to tell the good story

The Lab Mag is one of India’s leading digital publications.

We write for curious readers interested in food, drinks, innovation, lifestyle, and culture.

We tell these stories across web and social media, and even in person.

We break the scroll with insightful narratives, informed recommendations, and all-in-all refreshing alternatives to generic content.

We enable discovery by spotlighting industry leaders, latest trends, cool brands, one-of-a-kind experiences, and more.

In year 1, we produced 750+ unique pieces of content, and engaged with over 2 million readers.

Partner with us to reach a highly engaged audience:

2.5 million+ reach across platforms

90% of our audience are Gen Z and millennials

Our content interaction rate is 9.5% above industry average.

Everything we do

Want to work with us?

For advertorials and brand partnerships click here.

To join The Lab Mag team, click here.

For other queries, write to us on hi@thelabmagofficial.com.