Skimming through heaps of potatoes, picking the right size for french fries, thumbing tomatoes for their firmness, and piling up shopping bags with round and glossy apples is quite the norm at vegetable hawkers, mandis (local vegetable markets), hypermarkets, and supermarkets. Weekly grocery shopping has one scouring varied produce – the bright and shiny ones […]
Skimming through heaps of potatoes, picking the right size for french fries, thumbing tomatoes for their firmness, and piling up shopping bags with round and glossy apples is quite the norm at vegetable hawkers, mandis (local vegetable markets), hypermarkets, and supermarkets. Weekly grocery shopping has one scouring varied produce – the bright and shiny ones are gone in a blink, while the pale and dreary ones remain unsold before they start to decay. The latter, in all likelihood, will be binned – a trend that needs departure from or cohesive scrutiny at the very least.
Embracing imperfect produce is a small step towards curbing food waste and its consequences, and turning around hunger indices. So the next time you go grocery shopping, fill your grocery basket with limp cucumbers, double-legged carrots, warty pumpkins, misshapen potatoes, discoloured eggplants, dull pears, and bruised peaches. They all taste just as good. Join the movement.
Browse through the photo essay to meet imperfect and rejected produce that failed to make the cut.
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Revelation 02 will reveal the unseen and dire side of the food chain and industry – food wastage. Second edition of the four part series, we aim to enable, educate, and encourage individuals to take action.